Scene in San Francisco, post SFIFF screening of Gia Coppola's PALO ALTO.

The problem with the GH4 and A7s is that both are housed in DSLR-like bodies. They're compromises--again, shooting stills and video. Whereas something like the C100 is designed solely for video, especially doc/ENG/run-and-gun.

Shot with the Blackmagic Cinema Camera, sci-fi short 'Prospect' commands attention thanks to a compelling story.

Sure enough, when the BMCC first came out last year (it was announced at NAB) I emailed Loni Stark and said, "We need Blackmagic for Stark Insider!"

Though I know Blackmagic, and their three awesome products--Pocket Cinema Camera, Cinema Camera, Cinema 4K Production--I enjoy analyzing how they market them to filmmakers.

Maybe I could add a twist, and use the concept of "cinematic journalism" and apply it to the realm of arts and entertainment, and the subject matter we cover here on Stark Insider.

This Sigma 18-35mm f/1.8 is a lens that can go toe-to-toe with the likes of Canon's famed L series lenses.

3 essential pieces of gear that could up-level the audio quality on your DSLR videos.

For a guy like me things just got a whole lot more interesting. I shoot with Canon EOS for Stark Insider TV.

In 2006 we bought a little plot of land at the Loreto Bay development. It's one of our favorite locations to shoot Stark Insider travel videos.