This Blackmagic ad is a two-fer

Though I know Blackmagic, and their three awesome products--Pocket Cinema Camera, Cinema Camera, Cinema 4K Production--I enjoy analyzing how they market them to filmmakers.

Cinematic Lexicon

Maybe I could add a twist, and use the concept of "cinematic journalism" and apply it to the realm of arts and entertainment, and the subject matter we cover here on Stark Insider.
sigma 18-35mm f1.8 canon

New Sigma 18-35mm f/1.8 Art lens is a real sweetheart (Highly Recommended)

This Sigma 18-35mm f/1.8 is a lens that can go toe-to-toe with the likes of Canon's famed L series lenses.

Sound is King (aka the first thing I learned at Loreto Film School)

3 essential pieces of gear that could up-level the audio quality on your DSLR videos.

Blackmagic Design drops price of 4K production camera to $2,995

For a guy like me things just got a whole lot more interesting. I shoot with Canon EOS for Stark Insider TV.

Behind the Scenes of ‘Morado’ (Video)

In 2006 we bought a little plot of land at the Loreto Bay development. It's one of our favorite locations to shoot Stark Insider travel videos.

‘My American Pantry’ ambitious, creative food project

Watch this jaw-dropping aerial footage from an octocopter shooting Andrea Blum's 'My American Pantry' regional foods project.

Can the Blackmagic Cinema Camera be used like a GoPro? (Apparently Yes!)

Nashville band And the Giraffe straps a Blackmagic Cinema Camera to the front of a bike, shoots gorgeous music video.
The Human Experiment - Mill Valley Film Festival

DSLR Tips: Shooting Video with the New Canon EOS 70D – How good is it?

With the 70D you can have your cake and eat it too: you get the benefit of interchangeable lenses for that nice DSLR style look, plus you can follow a subject around and maintain focus without having to struggle to do it manually.

Adrift: A love letter to the fog of the San Francisco Bay Area (Video)

Immediately I wanted to know how. How did he do it? How did he manage to capture such vivid imagery... and, of course, what camera did he use?